CONTECH 2010 TRADE SHOW

International Conference & Exhibition

By Arlene  Alon.

November 9, 2010

Israel hosted the CONTECH 2010 on November 8-10 in Tel Aviv,  showcasing content programming trends and innovations from some of the world’s best and foremost IT startups dealing in data transfers, mobile phone applications and gadgets, most of which are of great benefit to the gaming industry. Walking  from booth to booth, we were amazed by the tremendous brainpower put into the gadgets and software that assure users  of  compounded sensory experience. Likewise the panel discussions were truly illuminating, as they featured myriad relevant topics. Some sessions were either conducted or summarized in English for the benefit of the English speaking attendees.

By size or number of exhibitors, this trade show paled in comparison with any of the NYC Trade Shows I have attended these past years.  It was however a rich ground for “ideas-banking” and networking.

We brought you here a summary of one panel discussion about Social Games:

Social Games Panel Discussion

How to succeed in the market tips

Panel Members

Moderator: Guy Grimland, Hi Tech Reporter – The Marker.

Arik Czerniak, Co Founder & COO – Supersonic Ads, Marketing.

Ohad Barzilay, COO – Mytopia.

Avi Sholel, CEO – Nuviens

Doron Nir, Creative Director, Social Games – Oberon Media.

1.    Work with several social networks.

2.    Decide if you are going to a niche market.

3.    Choose the most successful game from among a group of game software that you developed and then try it on different platforms.

4.    Try the most successful game on several social networks.

5.    Create a marketing package for a much number of games at a time, five of them per package for example.  To illustrate: Consider about $200,000 per game X 5 = US$1M, which means a US$1M Average Cost Marketing per Developer.

6.    Very Important: It is most advisable to have on the team at least one person representing your client base. Such strategy markedly increases the product’s marketability. For instance, a game aimed primarily at women should have women in the trial team.

This slideshow requires JavaScript.

Social Games Panel Discussion

Social Games Panel Discussion

Main Trends in the Gaming Space

Show Visitors cheking out what's new

Show Visitors cheking out what's new

Show Visitors cheking out what's new

Show Visitors cheking out what's new

Show Visitors cheking out what's new

Images by Isaac Alon / IPM
©2010 INTERNATIONAL PRESS & MEDIA, All Rights Reserved Worldwide To All Stories & Images!

 

We brought you here a summary of one panel discussion about Social Games:

Social Games Panel Discussion

How to succeed in the market tips

Panel Members

Moderator: Guy Grimland, Hi Tech Reporter – The Marker.

Arik Czerniak, Co Founder & COO – Supersonic Ads, Marketing, www.supersonicads.com

Ohad Barzilay, COO – Mytopia, www.mytopia.com

Avi Sholel, CEO – Nuviens

Doron Nir, Creative Director, Social Games – Oberon Media, www.oberon-media.com

 

1. Work with several social networks.

2. Decide if you are going to a niche market.

3. Choose the most successful game from among a group of game software that you developed and then try it on different platforms.

4. Try the most successful game on several social networks.

5. Create a marketing package for a much number of games at a time, five of them per package for example.  To illustrate: Consider about $200,000 per game X 5 = US$1M, which means a US$1M Average Cost Marketing per Developer.

6. Very Important: It is most advisable to have on the team at least one person representing your client base. Such strategy markedly increases the product’s marketability. For instance, a game aimed primarily at women should have women in the trial team.

 

Advertisements

~ by wherenwhen on November 10, 2010.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: